PENELOPE GARDEN DREAMWORLD
A web-based explorable 3D universe built in partnership with Penelope NYC
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We built a digital dreamscape inspired by Salvation Mountain, that strange and holy beacon rising from the California desert near Slab City.
Real people were scanned—frozen in time—and placed like living sculptures across this painted terrain.
You can roam freely through this world, climbing kaleidoscopic hills and following cryptic signs that unlock hidden portals and unexpected experiences.
It’s not just a website. It’s a surrealist hallucination you can walk through.
Balenciaga Outfit Builder
An updated 2.0 version of our outfit builder technology for the Fall/Winter 2024 collection by Balenciaga
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We created a digital dressing room for Balenciaga’s FW24 collection — a space where garments drift loose from the gris, waiting to be arranged by your hand.
Drag each piece across the screen, layering textures and silhouettes until the perfect outfit emerges.
Every item is alive with purpose — click any piece to slip instantly into its product page, as if pulling it from a rack in some far-future boutique.
A single button descrambles and reorganizes the entire composition, like the opposite of shaking a snow globe, while arrows let you jump to the very top or bottom of the experience in an instant.
It’s part tool, part playground — a reflection of Balenciaga’s own love for chaos and control.
Heaven By Marc Jacobs - Los Angeles
A true-to-life 360° exploration into Heaven's L.A. store on Fairfax Avenue
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We built a portal into the heart of Heaven by Marc Jacobs, turning their Los Angeles store into a 360-degree dreamworld — part archive, part hallucination, part time capsule of youth.
Step inside and the walls breathe. Every corner of the store is yours to explore, spinning reality around you with a flick of your finger. Lucid doors turn the world upside down, easter eggs are hidden throughout, and product displays become frozen altars you can walk right up to.
It’s not just a tour — it’s a chance to traverse the store itself, to linger between the physical and the digital, and to see Heaven from every impossible angle.
Lex Maru
Omage is physical game for you smartphone. Make face-pics of your friends without getting Omed yourself!
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Installation instructions:
1. Download the game on your Android device
2. Install the .apk file
3. Run the game
How to play:
Step 1: Find friends
Find friends to play this game with. Remember, your favourite player is definitely not camera shy. Set the timer and hit start at the same moment!
Step 2: Hide
When the countdown start, run away! Hide in a tree, or duck behind a bush. Make sure your face cannot be seen by your friends!
Step 3: Capture Faces
Now it’s time to move! Try to capture as many face-pictures of your friends as possible! Ambush them while hiding behind a bush or just run into them, camera shots blazing!
Step 4: Gather around and declare a winner
The player with the most face-pics wins! However, not all pictures are good face-pics. Gather around and discuss which pictures are worth points and declare a winner.
Game description:
Every year, family Bouwens celebrated Oma’s (Grandmother) birthday. It was a tradition to spend the weekend in a Belgium villa, located near an amazing forest. On Saturday night, the family would head for the forest. Armed with a flashlight, cousins, siblings and other family members would hide between the trees, in bushes and behind trunks. Their aim… flashing their light into an opponents face. If your face was seen by someone else, you lost the game.
As a homage to this ritual, and a testament to Jack’s late grandmother (1926-2016 Januari 30th), we created Omage (a homage to Oma). Like Jack’s family, players are invited to head for the dark forest. Using their phone they will hunt opponents’ faces by capturing them with their camera. Since this game is best played during the night, players have to engage their phone’s flashlight, heightening the tension of see or be seen.
After a 10 minute round, players gather and exchange experiences. They show each other the pictures taken and laugh about the weird photos. Pictures that do not show a face (two eyes, a mouth and a nose) are discarded. The person with the most unique face-pics wins.
This multiplayer game is best played at night in a deep, dark forest.
Ambush friends and take their face!
Greedy Unit
A website, dragwrorld, and online shop for the New York-based brand Greedy Unit
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Greedy Unit’s site isn’t just a traditional website — it’s a custom-built online shop and dragworld, where the entire screen becomes a canvas you can drag, rearrange, and click through.
The shop design pulls straight from early 2010s Instagram, when feeds were raw, personal, and unpredictable. Product shots live next to random photos, links, and brand easter eggs — all sitting on top of a fully integrated Shopify store.
Interact with the brand like it’s a friend’s page you’ve been following forever.
LEX MARU
A personal website for Lex Maru, founder of Dreamworld Lab
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A fun personal site inspired by the old MySpace layout.
Joshua Nazario Lugo
A portfolio site for the critically-acclaimed artist
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Joshua Nazario Lugo is a Puerto Rico-based artist known for his hand-drawn illustrations, paintings, and sculptures.
His work pulls directly from island life, blending the grit of everyday scenes with the speed and chaos of motorsports culture.
From sketch to sculpture, everything feels fast, raw, and personal — like a diary written in engine oil and saltwater.
Warren Lotas - Los Angeles
An interactive 360° journey into Warren Lota's L.A. store.
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The Warren Lotas Dreamworld is a 360-degree tour of the brand’s Los Angeles store, built to feel like you’ve stepped inside the mind of Warren Lotas himself.
Every inch of the space is fully explorable — racks, walls, and displays — all stitched into an interactive experience you can roam through from anywhere. The large storefront windows also change scenes as you step throughout the room.
It’s more than just a store tour — it’s a surreal digital shrine to the brand’s aesthetic, blending retail with artwork, collectibles, and the unmistakable edge that defines Warren Lotas.
Vrada Marfa Dreamworld
A multi-dimensional world based on the Prada Marfa exhibit
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Vrada Marfa is a 3D dreamworld inspired by the iconic Prada Marfa installation — but with a twist.
In this version, the store isn’t just a sculpture on the side of the road. You can actually enter the building, explore a curated America's Cup shoe collection, and even check out a book for sale tied to the project.
It’s part archive, part concept store, and part what-if — reimagining what Prada Marfa could be if the doors finally opened.
Star Jagwar
Omage is physical game for you smartphone. Make face-pics of your friends without getting Omed yourself!
Jam Year:
Platforms:
Tools & technology:
Website:
Credits:
Installation instructions:
1. Download the game on your Android device
2. Install the .apk file
3. Run the game
How to play:
Step 1: Find friends
Find friends to play this game with. Remember, your favourite player is definitely not camera shy. Set the timer and hit start at the same moment!
Step 2: Hide
When the countdown start, run away! Hide in a tree, or duck behind a bush. Make sure your face cannot be seen by your friends!
Step 3: Capture Faces
Now it’s time to move! Try to capture as many face-pictures of your friends as possible! Ambush them while hiding behind a bush or just run into them, camera shots blazing!
Step 4: Gather around and declare a winner
The player with the most face-pics wins! However, not all pictures are good face-pics. Gather around and discuss which pictures are worth points and declare a winner.
Game description:
Every year, family Bouwens celebrated Oma’s (Grandmother) birthday. It was a tradition to spend the weekend in a Belgium villa, located near an amazing forest. On Saturday night, the family would head for the forest. Armed with a flashlight, cousins, siblings and other family members would hide between the trees, in bushes and behind trunks. Their aim… flashing their light into an opponents face. If your face was seen by someone else, you lost the game.
As a homage to this ritual, and a testament to Jack’s late grandmother (1926-2016 Januari 30th), we created Omage (a homage to Oma). Like Jack’s family, players are invited to head for the dark forest. Using their phone they will hunt opponents’ faces by capturing them with their camera. Since this game is best played during the night, players have to engage their phone’s flashlight, heightening the tension of see or be seen.
After a 10 minute round, players gather and exchange experiences. They show each other the pictures taken and laugh about the weird photos. Pictures that do not show a face (two eyes, a mouth and a nose) are discarded. The person with the most unique face-pics wins.
This multiplayer game is best played at night in a deep, dark forest.
Ambush friends and take their face!
E3RD
Custom online store for renowned NYC clothing flagship store E3RD
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A robust and unique design for E3RD, a shop that specializes in high-end avant garde and street fashion.
Specially built and integrated with Shopify, this website was built for scale and conversions.
The LAB feature also a 360-degree dreamworld that explore their East Village, NYC location.
ON-BODY OUTFIT BUILDER
An interactive tool that allows you to drag and layer items onto the body of a model
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The On-Body Outfit Builder is a fully interactive tool where you can drag clothes directly onto a model, building complete looks in real time. Each garment moves like a digital paper doll — layer pieces, swap items, and create outfits on the fly.
Every piece is clickable, taking you straight to the product page to shop the look instantly. It’s a smarter, more hands-on way to style, turning the shopping experience into a creative process.
Contact Dreamworld Lab
To learn more about our work or inquire about new projects, please send us an email directly with more info about your ideas and any relevant details.
To arrange a personalized private consultation, please schedule a meeting below.
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About US
Dreamworld Lab is a digital design & development group dedicated to building custom websites, online shops, and 3D dreamworlds for 1% fashion brands and retail stores.
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Our mission is to help craft the most unique, beautiful, and functional websites for businesses and creatives in the fashion space.
In 2020, we pioneered the concept of 'Dreamworlds', or explorable 3D pop-up shops that are easily accessible via any web browser on all devices including mobile, tablet, desktop, and Apple Vision Pro. They also integrate with popular e-commerce platforms like Shopify.
In 2022, we developed another new platform called Outfit Builders, where a viewer is able to drag & move individual elements (garment, objects, etc.) around on the screen to generate infinite outfit choices. Each item is clickable and can display product details, be added to a cart, and purchased.
Together we will change the world, one website at a time.
PERSONALIZED PRIVATE CONSULTATION
In this private one-on-one call, we can discuss principles, pricing, and the process of developing some of the following
· Website/online store development
· E-commerce and email marketing strategy
· Building a 3D Dreamworld
· Building an Outfit Builder
· General inquiries and creative discussion
The consultation payment will also apply towards the cost of future projects.
You are also allowed to invite up to two (2) additional guests on the call.
Cost:
Time:
$50
One (1) hour
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